Winecast 50: Churro, the blog’s associate editor, and why Millennials and wine don’t get along

Millennials and wine

“I know I need the computer bag, but why are you making me wear the damn hat?”

“We can pay off our student loans or we can buy wine. What do you think we’re going to do?”

One reason I hired Churro as the blog’s new associate editor was his perspective – he isn’t a Baby Boomer, and brings a younger, more fresh approach to the blog. Which is the topic of this podcast: Why Millennials aren’t as interested in wine as their parents and grandparents. Our conversation included:

• Wine prices, and that wine is too expensive for many younger consumers.

• How to make wine easier by using wine apps like Vivino.

• Wine’s competition from craft beer and cocktails. As Churro noted, “they’re doing some amazing things with craft beer these days.” And, by omission, not so amazing things with wine.

• That it’s OK to sniff and swirl and spit, as long as you don’t make a production out of it.

Click here to download or stream the podcast, which is about 12 minutes long and takes up about 4 megabytes. Quality is very good to excellent.

And for the doubters in the audience: I’ve interviewed a dog before — Wishbone, the 1990s PBS TV star. In addition, dog whisperer Amanda Smith lent her much appreciated support.

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