Winecast 47: Bay area retailer Debbie Zachareas and the new normal

Debbie Zachareas

Debbie Zachareas

Debbie Zachareas: Trading down is going on, even for people who buy $100 wine

Debbie Zachareas is a long-time San Francisco-area wine retailer; currently she helps oversee three wine stores and wine bars in the Bay Area. And of all the surprises during the coronavirus pandemic, among the most surprising has been that even people who buy $100 wine have been trading down. A $15 to $30 bottle, she says, seems to be what they’re looking for these days, what with staying at home and social distancing.

We talked about trading down, as well as what wines are popular — lighter whites instead of the heavier reds that had been in vogue, as well as imported wines instead of California wines. One exception: The incredible wines from California’s Jolie-Laide, a small but, unfortunately, hard-to-find producer.

Plus, customer service has improved during the duration — an odd, if unintended side effect during the duration that I’ve heard about from other retailers.

Click here to download or stream the podcast, which is almost 13 minutes long and takes up 5 megabytes. Quality is mostly excellent (save for a few seconds at the beginning). We’re back to recording on Skype.

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