Winecast 36: Rose winemaker Charles Bieler

Charles Bieler

Charles Bieler, right, and his father Philippe. They’re a long way from the pink Cadillac.

Charles Bieler is one of the best rose maker in the world; more importantly, he is one of the reasons the rose boom exists. For which we are all most grateful.

Charles Bieler was between jobs in the late 1990s when his father suggested Charles help sell the family rose in the U.S. Charles took up the challenge, painted a Cadillac pink, and traveled the country to convince retailers and restaurants to sell dry pink wine. As Charles says, that was at a time when everyone thought rose was sweet, and he truly wondered if dry rose had a future in the U.S.

Which, of course, it did. We talk about the rose boom, the pink Cadillac trip, and the challenges facing rose today — with advice on how to find the best cheap pink.

Click here to download or stream the podcast, which is about 22 minutes long and takes up 8.4 megabytes. This is longer than usual, but Charles is passionate about the subject. The sound quality is very good; Skype’s new recording feature still has some bugs, since it is a Microsoft product.

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