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Winecast 28: Bret Thorn, Nation’s Restaurant News

Bret Thorn

Bret Thorn

Restaurant wine prices are so high because restaurant costs keep going up. But that doesn’t necessarily mean they need to be so expensive, says one of the country’s top restaurant experts.

Bret Thorn, the senior food and beverage editor at Nation’s Restaurant News, knows more about the restaurant business than almost anyone in the country. So who better to ask why restaurant wine prices keep going up despite woeful sales?

We talked about that, as well as changes in the restaurant business that may alter the way we eat out — if we eat out at all in the coming decades — and are changes that the restaurant business still doesn’t completely understand.

To high wine prices, says Thorn, some restaurant operators see wine as a way to recoup increased costs, which include a higher minimum wage in some states and rising food prices. Those of us who buy wine in a restaurant may be shouldering more than our fair share of those rising costs.

But Thorn is an optimist, and says there are a lot of smart people in the restaurant business who might recognize an opportunity to sell more wine — especially if we let them know we think a four to one markup for a glass of $10 wine is too much. His suggestion? Politely and reasonably let the restaurant know you’d buy more wine if prices were more reasonable. And no, he said, a Twitter rant probably isn’t the best way to complain.

Click here to download or stream the podcast, which is about 16 1/2 minutes long and takes up 11.6 megabytes. The sound quality is mostly good, though I wasn’t able to get it to play on my Linux box. Windows is OK, though.

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