Winecast 23: Lew Perdue, Wine Industry Insight

Lew PerdueLew Perdue is a long-time wine marketer, wine writer, and wine entrepreneur, and he may be even crankier about the wine business than the Wine Curmudgeon. Or, as he recently wrote about a Kendall-Jackson wine: “At $21.50 retail it is a pale shadow of the Hogue at $13.50. … sour, bitter, thin, harsh.”

Which doesn’t mean his analysis isn’t spot on — the wine industry, which may actually want to make it easier for consumers to buy wine, doesn’t know how to do it. Perdue says he buys six wines at his local grocer for his reviews, and only three are usually worth drinking.

Fortunately, Perdue has several suggestions about what can be done, which we talk about on the podcast. Given that everyone tastes wine differently, he says, wouldn’t it make more sense to find a way for people to find wine recommendations from others with similar tastes, instead of from what he calls the wine elite, with their scores and jargon?

Click here to download or stream the podcast, which is about 20 minutes long and takes up 10 megabytes. The sound quality is very good, and Skype ? the unofficial VoIP provider for the blog ? was in exceptionally fine form for the second consecutive podcast.

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