This week’s wine news: More restaurants opt to sell carryout booze, plus Illinois wineries embrace rose and local wine needs to be more affordable
• Restaurant carryout booze: More restaurants see carryout booze, including wine and cocktails, as a way to help the weather the duration. Which is pretty damned amazing, since this was illegal in most of the country before the pandemic. In Texas, for example, the governor has signed an order allowing restaurants to sell to-go cups, just like New Orleans. This is mind-boggling; most of Dallas was dry in some way until a decade ago, and the state is still famous for its dry counties. Perhaps even more amazing? A suburban Chicago restaurateur is selling wine at retail for carryout and not phony restaurant prices. She hopes to make up the difference in volume – an amazing concept, yes?
• Local rose: Just when the WC gets all flustered about the future of Drink Local, I read this in the Southern Illinoisan newspaper in downstate Carbondale (where, a long time ago, I was a general assignment reporter). The Illinois Grape Growers and Vintners Alliance launched an aggressive and seemingly expensive marketing campaign this spring to make rose Illinois’ official state wine, and “unite” the industry with a common product. Give the WC’s enthusiasm for Drink Local and pink wine, what could be a better idea?
• Not just in England: Oz Clarke, one of the patriarchs of modern wine writing, says English wine won’t become more successful or more popular until more people can afford to buy it. This is a lesson that emerging wine regions, whether in the U.S. or elsewhere, never seem able to understand. It’s one of the biggest problems with Drink Local, where producers don’t understand that people are more likely to buy $15 wine than $30 wine, no matter how noble the $30 wine is. Clarke told a wine seminar that it was crucial to get “really good bottles of still wine in front of people for the same price as, say, New Zealand.” Wise words, indeed.