Winebits 629: Prohibition, SVB report, wine consumption

ProhibitionThis week’s wine news: It’s the 100th anniversary of the repeal of Prohibition, plus insight into the SVB wine report and why the U.S. still drinks more wine than anyone else

Happy anniversary – or not: Reports the BBC: “A century on, a small group of Americans are fighting to keep the dream of the so-called ‘noble experiment’ alive.” The story looks at those who think repeal was a mistake, and why they’re still optimistic about stopping alcohol sales in the U.S. Because, as the story also notes, “The drinking age of 21 is higher than in other nations where drinking is legal. Dry counties and dry towns – where alcohol sales are restricted or barred outright — are dotted throughout the country. And Gallup polling from last year shows that nearly one fifth of respondents said drinking alcohol was “morally wrong.”

Keep the faith, baby: Rob McMillan, whose Silicon Valley Bank wine industry report made such depressing reading last week, tells the Wine Business International trade magazine that one should not abandon hope. He says the industry needs more professional management, which is usually missing given so many family businesses; that wine needs to understand younger consumers and not assume they’re like their parents and grandparents; and that wine needs to focus on health and not premiumization.

Still No. 1: The U.S. remains the world’s biggest consumer of wine, despite all the doom and gloom. That’s the latest data from a study by International Wine and Spirit Research commissioned by Vinexpo. Intriguingly, Chinese consumers drink more red wine than anyone else, some 155 million cases. By comparison, the French drink 150 million cases of red wine. No, I have no idea what this means, save the Chinese prefer red wine.

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