This week’s wine news: Even The Onion can’t make wine humor funny, plus Cooper’s Hawk may be for sale and women may not have better palates than men
• Still not funny: The Onion, which can make almost anything funny, can’t do it with wine. A recent effort mostly recycled the cliches that have bored millions for decades, including this: “MYTH: Red wine lowers blood pressure. FACT: It’s probably not great that you’re so eager to justify drinking poison.” The blog has long considered why so much wine humor isn’t funny, but to no avail. One would think that wine offers so many targets that it would make us laugh without any effort. But apparently not. One scholarly paper, without naming wine, does offer an explanation about how humor works, and wine doesn’t really fit into any of them. Could it be that wine is so boring and cliched that wine humor is an oxymoron?
• On the market? Cooper’s Hawk, the Illinois-based winery and restaurant with 25 units in nine states, may be the next target for restaurant conglomerate Darden, which owns Olive Garden and LongHorn Steakhouse. Ron Ruggles of Nation’s Restaurant News reports that the chain fits “quite well with what Darden would ideally seek.” And the 325,000-member wine club and 30 percent annual sales growth probably don’t hurt, either. The Wine Curmudgeon once judged with Cooper’s Hawk founder Tim McEnery at the Indy International, and famously told him the concept didn’t sound like it would be too successful.
• Wine palates: Do women have better palates than man? That has been accepted for as long as I’ve been writing about wine, but one study says it may not be true. Research using wine competition scores says men and women taste wine with equal precision, something that bothered me when I read it. That’s because wine judging isn’t exactly tasting. As one expert says in the story, judging “is not very good sensory [evaluation] …. The sheer number of wines they go through in that time frame is hugely fatiguing. There has been some interesting work that shows that wine judging is very inconsistent.” So more work needs to be done.