This week’s wine news: The many sides of legal weed and its effects – real, imagined, and anticipated – on the wine business
• Not really: Tim Hearden, writing in Western Farm Press, callas legal weed “a shiny new object” – but doesn’t see it hurting the wine business much. “But they’d have a long way to go to make a serious dent in California’s $1.53 billion wine industry, and I’m not yet convinced they’ll get there, at least in the near future.” His point is common among those I’ve interviewed over the past couple of months: “The nascent cannabis industry is sure to grow. Cannabis-infused beverage consumption rose by 61 percent last year in states where it’s legal. But I see it filling its own niche, not toppling – or threatening — California’s world famous wine empire.”
• Really? Legal cannabis use in Canada didn’t grow as quickly as anticipated after legalization, reports the Canadian government. In fact, the number of users barely changed since last October, when weed became legal. About 4.6 million, or 15 percent of Canadians aged 15 and older, reported using cannabis in the last three months, reported Statistics Canada. That’s the same number as reported in the third quarter and throughout 2018. The story doesn’t delve into reasons, but whatever the cause, few of the experts expected so little growth.
• Yes, really: Analysts expect a $600 million market for cannabis-infused beverages in the next several years – if someone can find a cost-effective infusion process. Bloomberg News reports that the the catch is a major one, since alcohol is water-soluble and cannabis is not. That means alcohol is absorbed into the bloodstream quickly, but cannabis takes far longer. So the trick with cannabis-infused drinks is to find a way for them to mimic alcohol’s affect on the drinker. And so far, no one has quite figured that out.