Winebits 568: Sommelier scandal, Yellow Tail ad, porn

sommelier scandalThis week’s wine news: A conspiracy theory takes shape around the sommelier scandal, plus we’re stuck with another Yellow Tail Super Bowl ad and I’ve been offered a chance to run adult content on the blog

Conspiracy theory? Liza Zimmerman, writing for Forbes, quotes one observer as wondering if a distributor conspiracy was behind last month’s sommelier cheating scandal. He doubted if “this was really the first time such a thing has occurred during the exam. He shared his suspicions that the wholesale tier’s influence on the Court is growing and noted that wholesalers who mentor favorite sommeliers think that they may be able to curry favor with them later on.” That’s an interesting theory, that sommeliers who work for distributors were helping candidates cheat so the cheaters would be beholden to distributors. But even those of us who think distributors are much of what’s wrong with the business aren’t sure that they’re quite that bad.

Oh, the horror: Yellow Tail, not content with its sad and much disliked Super Bowl TV ad, is going to do it again in 2019. The Australian wine company, reports Shanken News Daily, has issued a call for wine drinkers to send their Yellow Tail videos to the company to be used in the 2019 ad. I shudder at the possibilities, though the one good thing is that we probably won’t have to suffer through the Roo again.

Adult content: A marketing company in Gibraltar wants to “to buy a guest post on your website for our adult website guide. Rest assured, we can use both explicit and non-explicit keywords, which ever you prefer.” I won’t link to the company, whose clients include a company called YouPorn as well as Sony Music and Netflix. Obviously, I told them no, but I’ve been wondering ever since what they saw in my metrics to make the offer. What’s the relationship between wine drinkers and porn?

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