Birthday week 2018 wine news: Welcome Chinese wine drinkers, as the blog truly becomes international
• Chinese visitors: Wine drinkers from the United States. have always been the most common on the blog, and that was true again between November 2017 and November 2018. About 85 percent of you came from the U.S. But China moved up to fourth with almost 2 percent, ahead of Australia and France. Plus, Beijing was third among cities after Chicago and New York. As mentioned yesterday, this number is skewed because two-thirds of you don’t come to the site anymore, but read the blog through RSS or email. Even so, that that many Chinese are reading an English-language blog about cheap wine has to mean something. And I don’t think the wine business likes what it means.
• Getting more mobile all the time: Another massive change: Almost 53 percent of visitors read the blog on their phone, and two-thirds of those use an iPhone. When I started in November 2007, mobile probably wasn’t 15 percent Fortunately, the first newspaper I worked for was a tabloid, so I learned how to write short a long time ago. Hence, writing a review or rant that fits on a phone screen isn’t that much of problem.
• Poor, poor pitiful Firefox: Google owns the browser world, and it’s no different here with 45 percent of visitors. Firefox, which was once a terrific product but long ago lost its way, accounted for just 8 percent. That barely beat Microsoft’s various browsers. If that’s the best you can do, then it’s time to do something else.