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Winebits 532: Rose is still hot, Coke’s new booze, and grocery store wine

roseThis week’s wine news: Rose growth continues, plus Coke is launching alcopop in Japan and on-line grocery store wine sales

Bring on the pink: Rose shows no signs of slowing down, despite what some curmudgeonly wine writers might think. This post in a trade publication calls it a “category killer,” which means its sales are growing much, much faster than other wines. According to Nielsen, rose is outpacing overall U.S. wine growth and still growing at double digits – “a rate unheard of in other categories.” I’m convinced (and ignoring the hip factor, which has played a role) that’s because rose represents one of the last values in wine – a quality product at a fair price that tastes like it should.

One more time: Coke, whose failure in the wine business 30 years ago was almost as big a debacle as New Coke, is launching an alcoholic beverage in Japan – call it alcopop. The BBC reports that Coke wants to take advantage of “the country’s growing taste for Chu-Hi — canned sparkling flavored drinks given a kick with a local spirit called shochu.” The products, sweet and fizzy, have about as much alcohol as beer, three to eight percent. Chu-Hi is especially popular with younger women.

Directly to your door: A European consultancy says U.S. supermarkets will boost wine sales via on-line and home delivery – shocking news for those of us who have watched the three-tier system have the opposite effect. But a Rabobank report says its “relative irrelevance will not last long. We firmly believe it will develop into the most important driver of on-line alcohol sales.” The reason, says the report, is that alcohol delivery will benefit from projected growth in increased grocery store delivery, piggybacking on its increase. It also cites a huge boost in Google searches for “alcohol delivery.” Which is all well and good, but there’s a long way from a Google search to actual on-line delivery.

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One thought on “Winebits 532: Rose is still hot, Coke’s new booze, and grocery store wine

  • By Titus - Reply

    “Shocking news for those of us who have watched the three-tier system have the opposite effect.”

    This is undoubtedly correct: the marginal utility of having the grocery store bring its wares to your house is not even remotely outweighed by the limitations on selection created by the current distribution system. If my local store still can’t get rosso conero, how is it supposed to deliver any to me?

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