Winebits 479: Prosecco, wine renaissance, Chinese wine

proseccoThis week’s wine news: A winner in the Prosecco war, plus discussion of a U.S. wine renaissance and Chinese wine

Is the Prosecco war over? The Italian Wine Guy looks at the numbers, and by his reckoning, La Marca Prosecco has won the Italian sparkling wine war. In fact, he writes, it may be on its way to becoming the best-selling sparkling wine of any kind in the U.S. “Never have I seen a category so overtaken and dominated in the market since the Santa Margherita Pinot Grigio phenomenon. In fact, the domination is so totally overwhelming that I have tried to advise hopeful producers to bypass the American market. The gates are closed; the wall has already been built.” La Marca, from E&J Gallo, has some 45 percent of the U.S. Prosecco market, and grew 42 percent last year. The post also analyzes how Gallo created the brand to fill a need in the marketplace, and then priced and marketed it successfully.

Wine renaissance? I really want to believe what Matt Brehony writes in this post from The Buzz Bin: “We’re experiencing, what I believe is just the beginning of a renaissance in wine appreciation and consumption throughout the U.S. and beyond.” And he says all the right things about what wine does wrong to hamper its popularity – the foolishness of winespeak, too many cute labels, and so forth. But I’m more doubtful than he is because he doesn’t parse the numbers, the ones that suggest that wine growth in the U.S. has flattened and that the renaissance is a long ways off. Hopefully, I’m wrong, and Brehony sees something that I don’t.

Chinese wine: We’ve heard way too much about the Chinese wine market, Chinese wine, and what Chinese wine drinkers like in the past couple of years, as the wine business falls all over itself to sell wine to the world’s most populous country when they still don’t do a good job of it in this country. Now, British grocer Sainsbury’s is selling Chinese wine – a red blend described as “an elegant expression of Cabernet with an intense, smoky red, packed with blackberries and cassis and a smooth finish.” It sells for £10 (about US$12.50), which given the price and description, sounds like it comes from California’s Paso Robles region. Has the International Style struck again?

One thought on “Winebits 479: Prosecco, wine renaissance, Chinese wine

  • By Burnsey -

    Good story in the link. Thanks!

    The amount of people asking for “Prosecco” reminds me of the the “KJ” or White Zin” days.

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