? Bring on the cartons: Box wine, since it’s too awkward for most store shelves and because consumers are confused about its quality, has been little more than a niche product in the U.S. But all that may be about to change with the news that E&J Gallo will sell a $20, 3-liter box called Vin Vault, which works out to $5 a bottle for something that will be the quality equivalent of $10 grocery store merlot. If Gallo — perhaps the best judge of consumer sentiment among Big Wine producers — figures the time is right for box wine, it probably is (witness the success of Barefoot and Apothic). Look for big-time promotions and price cutting for Vin Vault when it debuts next month, which should also spur price-cutting for Black Box and Bota Box, the brands that dominate the better-quality box wine market.
? Whatever happened to Sebeka? The $10 brand all but disappeared in the U.S. after Gallo gave up on it a couple of years ago, realizing how difficult it was to sell South African wine in the U.S. The wine itself was OK, but as the Wine Curmudgeon has noted many times, South African wines have many problems in this country that don’t include quality. But Sebeka’s new owner figures the time is right to try again, though I have my doubts given this assessment from a Sebeka official: “We don ?t know what will be the next big thing but hopefully it ?s chenin blanc or pinotage. It just needs that one breakthrough that everyone writes about.” I don’t know what the next thing will be either, though I do know it won’t be pinotage or that anyone in the Winestream Media will figure it out. They’re still unsure about sweet red wine.
? Ingredient labels: The recent arsenic scare is about more than contaminated wine; my take is that it’s just one part of the long battle over ingredient labels for wine. So the news last week — and before we found out we’d all been poisoned by cheap wine — that Big Wine producer Diageo would add calorie and nutritional information to its wine is worth mentioning. The company, whose brands include Chalone, Rosenblum, and Sterling, said it wants consumers to know what they’re drinking. In this, reports the Harpers trade magazine, Diageo is the first drinks company to offer the labels. Would that more producers, large and small, had that attitude.