Winebits 274: Tasting rooms, grape harvest, George Taber

? How tasting rooms work: Ever wonder why wineries have tasting rooms? Or if they make a lot of money? Or why a wine in the tasting room is often more expensive than in a store? Rob McMillan at the SVB blog goes a long way towards answering those questions, and asks one of his own: Do too many wineries use the tasting room to make money at the expense of the tasting room ?s ability to market the winery? This is the sort of analysis the wine business needs more of, and something that consumers need to know, too. It ?s one more advantage to know how the business works when it comes to buying wine.

? Breaking records: Remember that California grape shortage? Long gone, and probably not to be seen for a while. The official numbers are in, and the 2012 harvest set records. The crush totaled 4.4 million tons, up 13 percent from 2011 and 1 percent more than the previous high in 2005. Also significant: Red grapes accounted for more than half of that total, part of what may be a long-term trend toward red wine among consumers. Prices were also up quite a bit, in the double digits for many varieties, as producers were making up losses from the less bountiful 2010 and 2011 harvests.

? He was there: I ?ve never asked George Taber about the 1976 Judgment of Paris, probably the most important moment in the history of modern California wine. George, who worked for Time, was the only journalist present, and saw California wines best French wines in a blind tasting. You ?d think, as nosy as I am, I would have annoyed him about it over and over. Now I don ?t have to, thanks to this interview, which covers the event thoroughly: ?The story about the Paris tasting in Time magazine was only four paragraphs long. It was a secondary story in the Modern Living section, the filler. Nobody in the world except me will remember what was the first and more important story: It was about a new theme park in Atlanta ?. ?

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