Winebits 195: Joe Bastianich, alcohol regulation, wine truth

Some really fine writing in the cyber-ether in the last week or so, and more than worthy of a second look:

? You're in big trouble, Joe Bastianich: The Italian Wine Guy's Mom is mad at you. What were you thinking, calling a rose — our beloved rose — a bisexual on The Today Show? I can't quote verbatim what Elissa Cevola told her son (since this is a family blog), but it's enough to note that one of the mildest words she used was fool. And that Mrs. Cevola thinks Joe is not nice enough to his mom, the chef and restaurant owner Lidia Bastianich.

? It's black and white: Tom Johnson at Louisville Juice wants to know why state regulators are threatening to ban an urban-themed alcoholic beverage, Blast, yet don't seem worried by a similar drink, which has no hip-hop connotations. Writes Tom: "Seventeen states attorneys general have banded together to protest Blast. Interestingly, none have joined to protest the recent release of Bacardi Classic Cocktail Pi a Colada, which, like Snoop Dogg ?s Blast, contains fruit flavors and sugar, but clocks in at a whopping 15 percent alcohol. The Pi a Colada mix is marketed primarily to white suburbanites. It ?s probably just an oversight. I ?m sure the attorneys general are going to line up against Bacardi soon."

? Right on, sister: Please, please, please read this, wine industry. Forget your focus groups and your scores and your shelf talkers. This, from the Hairpin blog, which is apparently aimed at your target audience — middle-class women of a certain age: "For some reason wine has become this thing. This huge inflated pompous thing that people have invented corny language around, jacked up costs for, and made intimidating as all hell. Then you find yourself retreating to your couch with whatever's cheapest and goes well with sweats, or smiling through a glass of something at a dinner party that you can't pronounce and aren't sure if you're supposed to enjoy, instead of actually enjoying the wine." The Wine Curmudgeon wishes he had written this. Boy, do I wish I had written this.

Leave a Reply

Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.