Winebits 162: Pacific Rim, sommeliers, nutrition facts

? Grahm sells Pacific Rim: Randall Grahm has sold one of the last parts of his $10 wine empire, the Pacific Rim white wine brand, to the family that owns Banfi Vintners, a leading U.S. wine importer, and Italy’s Castello Banfi winery. No sale price was disclosed. Grahm, the impresario of California’s Bonny Doon, broke up his $10 wine operation in 2006, selling the Big House and Cardinal Zin labels and splitting Pacific Rim off from Bonny Doon. Pacific Rim, based in Washington state, is best known for riesling, but also does gewurtztraminer and chenin blanc.

? Not enough qualified sommeliers? That’s the opinion of top sommelier Jordan Mackay, who says demand for the wine experts in restaurants has outgrown supply. “Inexperienced sommeliers are winding up in jobs that they’re simply not ready for,” he wrote on Zester Daily Web site. This has hurt restaurant wine sales and reputations, he says, and isn’t so good for the rest of us: “And, diners, for a while, be warned that you may face young somms intent on selling you the wine they like (instead of the one you’re asking for).”

? Diageo wants serving facts on labels: Diageo, one of the world’s largest drinks company, wants the federal government to allow producers to put nutritional information, like serving size, alcohol per serving, carbohydrates and calories, on wine and spirits. The government’s alcohol Tax and Trade Bureau has been considering the Serving Fact Information proposal since 2003 — so long ago that I wrote a newspaper story about it. It has been held up by resistance from the industry, as well as a low priority in Washington. Diageo, seeing a marketing advantage, wants the TTB to let producers voluntarily include the information.

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