The La Moneda malbec delivers $7 worth of quality, but it’s not worth driving an hour back and forth in Black Friday weekend traffic
There are two things to know about the Chilean La Moneda malbec, the “world’s greatest cheap wine.” First, many people who buy it won’t like it – it’s missing the sweet fruit they’ve come to expect from wine at this price. Barefoot it ain’t. Second, it’s a nice enough wine, but probably not worth the trouble I went to to buy it, which included an hour drive to Walmart and back during Dallas’ Black Friday weekend.
Having said that, the La Moneda malbec ($7, purchased, 13.5%) offers value for its price – and it’s important to note it’s only available at some Walmarts. Look for an enticing blueberry aroma and a straightforward, if simple, approach. It’s more tart than an Argentine malbec, but there is pleasant black fruit. On the other hand, the finish is a touch thin and could probably use some sort of oak to balance the tartness. But I enjoyed the wine, and it’s easily wine of the week quality, though not quite worthy of the $10 Hall of Fame.
The La Moneda malbec doesn’t have the cloying, heavy dark fruit that so many cheap wines have and that many people who buy it will expect. Its absence, though, probably explains why the wine won the best varietal red for less than £15 (about US$20) award at the Decanter competition.
I’ve judged similar competitions, where the wines are judged by price, and most of the cheap reds taste the same regardless of varietal – waterfalls of sweet fruit gushing into your mouth, coating your tongue, and leaving you gasping for water. So when a wine doesn’t do that, like the La Moneda malbec, it’s time to reach for the superlatives. Call it winning by contrast – the more tart the wine, the better medal you’re going to give it.