Wine of the week: La Vieille Ferme Rose 2019

La Vieille Ferme roseLong-time favorite La Vieille Ferme rose reminds us how great cheap wine can be — and what better time to be reminded?

The wine world is in trouble, and it’s not just the coronavirus pandemic. Sales are down, the European tariff is still with us, and younger consumers are drinking something else. How to solve the problem? Make more wines like the La Vieille Ferme rose.

What better way to remember why we love wine than to open a bottle of the new vintage of the La Vieille Ferme rose ($10, purchased, 13%)? There are few better ways to improve the irritations caused by a stay at home order than sipping this French pink wine. Sip and savor, close your eyes, and remind yourself that this too will end. You’ll be surprised at how well that will work.

Look for minerality and barely ripe strawberry fruit, as well as the freshness that should be an integral part of all roses. And marvel at the price – this wine can still be found for as little as $8, despite the 25 percent tariff.

In fact, the point with the La Vieille Ferme rose is just not that it’s worth drinking or that it offers value. Lots of wines do that. Rather, since the producer decided to improve quality four years ago, the wine has remained a well-made, quality cheap pink. That just doesn’t happen much in post-modern wine, where it’s easier to let quality slip, ride the wave, and make up the difference with a cute label or fancy marketing (and especially for rose).

Highly recommended, and a candidate for the 2021 $10 Hall of Fame. (And a tip of the WC’s fedora to everyone who has noticed that I regularly mis-type “LaVieille.” I’ve quadruple-checked the spelling this time, and I think they are all correct.)

Imported by Vineyard Brands

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