The Chateau Recougne, a French red blend, is an excellent example of the pricing dilemma facing U.S. wine consumers. At $10, this is a Hall of Fame wine, but increase the price by one-third, and it’s not nearly as impressive.
So what did I pay for the Chateau Recougne ($13, purchased, 13%)? One-third more than $10, of course. None of this means that the Recougne, mostly merlot from a lesser part of Bordeaux called Bordeaux Superieur, isn’t well made or enjoyable, because it is and especially for an older wine. There is more oak and fruit (black cherry?) than I expected, but there is also some earthiness and the proper balance between all of the parts. It’s a little New World for my taste, but I enjoyed it and would buy it again.
Which brings us back to price. Does the Chateau Recougne offer one-third more value than the Little James Basket Press or McManis’ gold-medal petite sirah? Not really, and that’s the dilemma: How do we decide what to buy, given the incredible selection of wine to choose from and the lack of information to help us make that decision? The Recougne label isn’t much help, though it looks very French, and since I bought it at a grocery store, there was no one to ask.
My colleagues and I regularly argue about whether Americans buy wine on price; the Recougne seems to be argument that we do. If there’s a similar $10 wine next to it on the shelf, given an equal lack of information, how many of us won’t pay one-third less?