Expect higher princes for 2019 rose season because that’s the way the system works
The 2019 rose season is barely underway, and the wine business foolishness is in full swing. How else to explain a $22 rose I saw in a top Dallas retailer the other day whose only claim to fame is that it’s named after one of the places the hipsters go to drink rose?
Or, as rose winemaker extraordinare Charles Bieler said during our podcast last month: Be wary – the wine business is going to do everything it can to screw up rose.
With that warning in mind, here are several things to keep in mind before the blog’s 12th annual rose extravaganza at the end of May:
• Expect to pay a little more this year, as much as $15 for quality pink. This isn’t as much premiumizaton as it is supply and demand, given rose’s increasing popularity. There is still plenty of top-notch rose for $8 and $10, but importers and distributors are going to try and take price increases where they can.
• Expect to see more very expensive rose – $50 and up – on the market. I talked to a Chicago sommelier for a magazine story about rose, and she said she can’t get enough of the pricey stuff. Apparently, high-end wine drinkers want trophy rose just like they want trophy red wine. Which defeats the purpose of rose, but that’s their problem.
• Expect to see the wine geeks lusting after Austrian rose. Yes, I know there is almost none of it and most of it don’t even know it exists (and especially if you don’t live on the east coast). But that’s why they’re wine geeks. California rose should also be trendy this season, as more mainstream wine drinkers decide to try rose but will only buy it if it comes from the same region they buy merlot and chardonnay.