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Wine and sex

wine and sexThe Wine Curmudgeon, being a sort of academic these days, understands the need to publish, garner attention for your institution, and prove how wonderful you are. That’s the way the Ivory Tower works in the 21st century, and I’m more than willing to do my bit. But that still doesn’t excuse this kind of behavior — yet another wine and sex study showing that wine and sex make people happy.

This one comes from the University of Canterbury in New Zealand, where researchers discovered that booze and sex rated highest on the study’s ?pleasure scale, ? beating out volunteering, religion, and childcare. Shocking news, I know.

To its credit, the study looks for legitimacy by noting that governments, faced with policy decisions, want to find out what makes its citizens happy. But even the most loopheaded government (do you hear me, Texas?) has to know that drinking and sex make people happy, while doing housework and being sick, which ranked low on the scale, don’t. So claiming public policy benefit isn’t quite what it seems.

Six years ago, I banned wine health news from the blog, after the infamous Italian study that revealed what every teenage boy has known for as long as there have been teenage boys: If you get a girl drunk, she is more likely to have sex with you, as the noted researcher William Shakespeare discussed. Apparently, little has changed in the wine and health world in those six years.

Finally, this study has been knocking around the cyber-ether for three years. That it showed up a couple of weeks ago when I was looking for something else speaks to the power of Google in determining what we find on the Internet, and that Google thinks we want stories about wine and sex. And yes, I have used the term wine and sex five times in this post to make Google happy; isn’t that what content providers are supposed to do?

Ain’t the Internet grand?

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2 thoughts on “Wine and sex

  • By JuliaB - Reply

    I think Larry Mawby’s story of trying to find an approved name for one his sparkling wines, says it all “Sex” sell!

    http://www.hourdetroit.com/Hour-Detroit/May-2015/Sex-Sells/

    • By Wine Curmudgeon - Reply

      That’s a legendary story about Mawby. My point is that if researchers use sex to sell studies the same way retailers do, what’s the point of research?

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