Drew Barrymore is doing a wine. We'll ignore for the moment that she is a recovering addict, and the complications that brings to a wine brand. Or that selling wine requires a different image than selling cosmetics.
But do you want to know the main reason why the Wine Curmudgeon doesn't do items about celebrity wine (save for something like this to remind the world why I don't)? Because celebrity wine is, almost all of the time, little more than vanity.
Barrymore's wine is a pinot grigio. From Italy. Exactly what the world needed, no, another pinot grigio from Italy to join the six or seven trillion others out there?
Sigh. Some people truly do have more money than they know what to do with.