Global Wine Company, the subject of a post in May that discussed third-party wine clubs and the “experts” who pick their wines, has decided that transparency is the better part of valor. Global, which runs wine clubs for The New York Times, the Washington Post, Williams-Sonoma, and several others, has started listing the buyers and their credentials on the wine club websites.
Martin Reyes, one of Global’s buyers, emailed me after the post ran, but not to tell me I should mind my own business. Instead, he thanked me for the post, saying he had been trying to convince the Global bosses that it would be better to name the experts and not leave consumers wondering. “I figured you might enjoy knowing briefly what came out of this. The screenshot below was a watershed moment for us. … You sir, are awesome. Thanks again.”
That screenshot, pictured above, is also part of the Times club website. It’s a new section that tells club members who buys the wines and why they’re qualified to do so. Not difficult to do, good for business, and — more importantly — the right thing to do.
The power of the press, even when it’s a cranky ex-newspaperman who likes cheap wine and does it all by himself. Maybe there’s something to this blogging business after all.