TV wine commercials aren’t getting any better

One more TV wine commercial that isn’t funny or effective

The Wine Curmudgeon has made a minor study of TV wine commercials, trying to figure out how they can be so bad given that Americans invented TV advertising and so much of it, even the local stuff, is terrific. And I still can’t figure it out.

The latest example? This ad for an iPhone wine app, which combines sex, Airplane!-style humor, wine snottiness, and more sex. Needless to say, it’s a mess, and I can’t tell what the point is. Is the ad making fun of wine to sell its product, is there something so hip going on that I’m too old to understand it, or is the entire thing just dumb?

Check it out below (courtesy of Wine Notes on YouTube), and let me know if you can tell what’s going on. Maybe this is what the ad was trying to do, eh, Shirley?

More about TV wine ads:
Riunite on ice — so nice
When Blue Nun ruled the world
TV wine ads: 40 years of awful

4 thoughts on “TV wine commercials aren’t getting any better

  • By Kyle Schlachter - Reply

    Did you actually see this on a TV? You do know that Youtube videos are not the same thing as TV commercials. It wasn’t a great video, but the point you missed is (not that I necessarily support the app) that if you use WineNotes you will know you like a wine before you put something wretched in your mouth.

  • By Darcy - Reply

    It looks like a Tinder ad. She should have used the app before she bought the wine. Whatever she was reading on her phone so lusciously clearly was not the app!

  • By Deidre - Reply

    Wow. That was hideous.

  • By Titus - Reply

    The commercial is satirical. It’s self-consciously over-the-top. If it weren’t obvious from the bad narration and pointlessly erotic cinematography in the beginning, the (at least attempted) comical finish makes it clear.

    Now, whether it’s a successful ad or not is another question. But it’s not trying to use sex to sell a product in the way that, say, Calvin Klein or a perfume maker use sex to sell products. It’s using it’s own reference to sex in an attempt to tell a short story that the producer hopes will stick in the viewer’s mind.

    The fact that this wasn’t clear to sophisticated viewers suggests that it is a poor commercial.

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