One more TV wine commercial that isn’t funny or effective
The Wine Curmudgeon has made a minor study of TV wine commercials, trying to figure out how they can be so bad given that Americans invented TV advertising and so much of it, even the local stuff, is terrific. And I still can’t figure it out.
The latest example? This ad for an iPhone wine app, which combines sex, Airplane!-style humor, wine snottiness, and more sex. Needless to say, it’s a mess, and I can’t tell what the point is. Is the ad making fun of wine to sell its product, is there something so hip going on that I’m too old to understand it, or is the entire thing just dumb?