This 1984 King Solomon wine commercial knows what it’s about: “33 percent more wine than the regular size”
The Wine Curmudgeon’s TV wine ad survey has found the good (very little), the bad (almost all) and now this — a 1984 spot on a local Philadelphia station for something called King Solomon wine.
This ad is odd, and not just because of its content. For one thing, Pennsylvania was a control state (and still mostly is), so the only place to buy King Solomon wine would have been a state store. And, given this is a concord wine sold because it’s cheap, it’s difficult to believe a state store would have carried it. Apparently, the company that marketed it was well known in Philadelphia, producing a variety of off-brand spirits and wines. so maybe it had some clout with the state.
The other thing I can’t figure out: What does a genie have to do with the Biblical King Solomon?
Still, the ad is on message: The wine is cheap, there’s a lot of it, and it will get you drunk — “a big, bold, two-fisted wine.” How many other TV wine ads actually say what they mean?
Video courtesy of Hugo Faces via YouTube