TV wine ads: Deciphering the Menage a Trois holiday ad

Is the Menage a Trois ad really clever or sort of soft core porn?

The blog has been parsing TV wine ads for more than five years, but I’ve never come across anything like this Menage a Trois ad, released for the holidays last year. Is it so well done that I don’t understand it at all, or is it just a soft core porn variation of the usual silliness?

Because it does seem to do what it should do to sell this line of supermarket wines, which are simple, sort of sweet, and play off the double entendre in the brand’s name. The dancing figures on the front label are intriguing but not completely tasteless, and the corny soundtrack isn’t completely corny.

On the other hand, I can’t shake the feeling that the ad is an agency wise guy’s snicker and giggle, a wink and a nod at something like “Fifty Shades of Grey.” Because what does the ad have to do with the wine, other than to tart it up? Are sales actually going to increase because of it? Will consumers actually like it more or remember it the next time they’re standing in from of the supermarket Great Wall of wine?

Your guess is as good as mine.

Still, it’s probably a step up from most of the TV wine ads surveyed over the years, and I know it didn’t make my brain hurt the the way the Roo did. Which is something, I suppose.

More about TV wine ads:
TV wine ads: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?
TV wine ads: Mateus rose — “it’s like a trip to Portugal”
Wine business: Watch this beer spot to see how TV wine ads should be done

Video courtesy of Menage a Trois Wines via YouTube

One thought on “TV wine ads: Deciphering the Menage a Trois holiday ad

  • By A C - Reply

    Looks to me like a kinetic Rorschach test, which the original owners seemed to be very fond of.

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