TV wine ads: Australia’s Brokenwood Cellars, and how wine commercials haven’t changed in 50 years

Is there really any difference between this 2016 TV wine ad and any made almost 50 years ago? Which is sad, isn’t it?

Remember all those corny 1970s TV wine ads we’ve dissected on the blog? Who knew someone would make the same kind of ad almost 50 years later?

But that’s the case with this effort from Australia’s Brokenwood Cellars, which does everything but call on the shade of Orson Welles to chant, “We will sell no one wine before its time.” Does the narration really say (around 0:30) that Brokenwood makes wine “to be drunk and enjoyed, savored and admired?” What else are we supposed to do with it? Spit it out?

Brokenwood wines aren’t readily available in the U.S., but appear to be critically respected. Which makes the ad that much more difficult to figure out — if you’re already well thought of, why bother with this? It’s the kind of faux image building that less respected brands do to puff up their reputation. If you make quality wine, why gild the lily with a shot of someone’s gnarled hands?

More about TV wine ads:
• TV wine ads: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?
• TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad
• TV wine ads: King Solomon wine, because “Tonight … the king is in town”

Video courtesy of Rollingball Productions via YouTube