? Texas Tech adds degree program: The Lubbock university has added a degree specialization in viticulture and enology, plus classes offering everything from grape growing to wine production and retailing. Texas Tech is the first university in the state, and one of only a few in the country, with this kind of undergraduate program.
? Respect for older wine drinkers? Marketers who usually overlook everyone older than 35 are missing a bet with wine drinkers aged 50 and older, says the Datamonitor research firm. It noted that that an increasingly large "senior" population is worth targeting because they are willing to spend their money on products they perceive as value-added.
? Euros drinking less wine: The wine industry has for the first time recorded a worldwide decline in consumption and sales — particularly in European countries that are traditionally the largest producers and consumers of wine, such as France, Italy, Spain, Germany and Great Britain. The British, for example, drank 1.8 percent less wine in 2008.