Tuesday tidbits 37

? The next big wine movie? Bottle Shock, the cinematic adaptation of the Judgement of Paris, in which California ?s best wines beat France ?s best wines in a blind tasting in 1976, debuted over the weekend. The esteemed Paul Franson of Wine Business News seemed less than impressed. The talk at the premier, he reported, was whether Bottle Shock would give the wine business as big a boost as Sideways did. The movie opens in the rest of the country on Aug. 6.

? Do you want to be a winemaker? The Wine Curmudgeon hopes not, but if so, PBS will give you a chance. It ?s looking for potential winemakers for the second season of its reality show, The Wine Makers. The series will hold a casting call Sept. 7-12 at locations around the country. The first season of the series will air at the beginning of next year. And am I the only who figures the end is near when PBS does reality series?

? Beer vs. wine: We ?ve heard a lot of PR hoo-haw the past couple of years about wine ?s emergence as the alcoholic beverage of choice among Americans. Yes, wine ?s popularity has increased, but nowhere near the level that a selective reading of the numbers has given us in breathless press releases. This has been reinforced by a Gallup Poll that says more Americans aged 30-49 prefer beer to wine, and the gap has increased the past couple of years. Those of us 50 and older prefer wine to beer, but that gap has narrowed as well. The survey doesn ?t note any reasons, but I ?d guess it has to do with the economic slowdown. And could there also be a backlash against the increasing amount of wine snobbiness we ?ve seen over the past couple of years?

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