The WC video redux: Holiday wine tips

Plus, opening a sparkling wine bottle in just one take

Yes, this post ran about this time last year, but I wanted to put it up again for a couple of reasons. First, it’s timely — and a damn fine job, if I say so myself. Many thanks to host Michael Sansolo; his show is “Shopping with Michael” for the Private Label Manufacturers Association.

The other reason? Because this was the only video we did as part of the PLMA’s private label wine project. Our goal was to convince U.S. supermarkets to do for private label wine what European supermarkets do — high quality and low price.

But the pandemic edged our effort to the sidelines. And, more sadly, long-time PLMA president Brian Sharoff died at the end of the spring, and it was his vision that started the project. Brian gave me a chance to work on it, and I will always be grateful for the opportunity.

So, I’m posting this one more time for Brian. He is much missed, and not just because he always made fun of my hats.

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