Dec. 24 update: The blog has been going crazy for a week, thanks to Barefoot and Cupcake. Six of the top 15 days ever have come since Dec. 18, as people search the Internet for Barefoot and Cupcake reviews. If I'm getting numbers like this, imagine how much wine Gallo and The Wine Group are selling — and imagine how little they care what wine writers think of their products.
The blog has had four of its top 10 days ever in the last week, mostly because wine drinkers are looking for reviews of Cupcake and Barefoot for the holidays. And, as we well know, there aren't a lot of places to find those reviews in the cyber-ether.
Almost 10 percent of the visitors yesterday — the seventh-best day ever — used the search terms Barefoot or Cupcake to get to the blog. Which, if I understand how this stuff works, is an impressive figure, especially for a one-man operation like this.
The other thing worth noting: The people who visit the blog are much better educated and make a lot more money than the typical Internet user, according to Quantcast. And they're searching for cheap, grocery store wine. What does that say about the wine business?