This week’s wine news: The WC’s readers didn’t desert the blog during the Super Bowl, plus a grocery chain installs a robot bartender and a New York City booze museum
• Thank you, readers: This year’s Super Bowl must have been as lackluster as the score indicated, since the blog didn’t suffer its usual 30 percent drop in traffic. In fact, visitors increased 21 percent over a typical Sunday, the second year in a row for better than average numbers during the game. I’m not sure why – maybe it was everyone avoiding the third successive Yellow Tail commercial. “It tastes like happy” was dumb, but it was still a marked improvement over two years of the Roo.
• Do you tip it? Gelson’s Narkets, an upscale grocer in southern California, has added the Somabar robot bartender to a couple of its in-store wine bars. The machine – which loads containers of booze and mixes the cocktail in 10 seconds, uses lower-proof spirits to mirror almost two dozen drinks, including margaritas and cosmopolitans. This allows wine bars to skirt licensing issues that prevent them from serving drinks with full strength spirits.
• Thousands of items: A house on Staten Island is home to the Booze History Museum, with more than 1,000 artifacts in two rooms – a jumble of signs and statuettes, hundreds of different Russian liquor labels, and 10 glass cases of booze-related bric-a-brac. Says its founder: ““When you’re talking about alcohol, it’s always just drunken driving or breaking up families. Nobody talks about how many people are getting relaxation, how many people are getting enjoyment from drinking alcohol, how many people are getting together because of alcohol.”