Tag Archives: Yellow Tail ads

Winebits 579: Super Bowl, robot bartender, liquor museum

super bowlThis week’s wine news: The WC’s readers didn’t desert the blog during the Super Bowl, plus a grocery chain installs a robot bartender and a New York City booze museum

Thank you, readers: This year’s Super Bowl must have been as lackluster as the score indicated, since the blog didn’t suffer its usual 30 percent drop in traffic. In fact, visitors increased 21 percent over a typical Sunday, the second year in a row for better than average numbers during the game. I’m not sure why – maybe it was everyone avoiding the third successive Yellow Tail commercial. “It tastes like happy” was dumb, but it was still a marked improvement over two years of the Roo.

Do you tip it? Gelson’s Narkets, an upscale grocer in southern California, has added the Somabar robot bartender to a couple of its in-store wine bars. The machine – which loads containers of booze and mixes the cocktail in 10 seconds, uses lower-proof spirits to mirror almost two dozen drinks, including margaritas and cosmopolitans. This allows wine bars to skirt licensing issues that prevent them from serving drinks with full strength spirits.

Thousands of items: A house on Staten Island is home to the Booze History Museum, with more than 1,000 artifacts in two rooms – a jumble of signs and statuettes, hundreds of different Russian liquor labels, and 10 glass cases of booze-related bric-a-brac. Says its founder: ““When you’re talking about alcohol, it’s always just drunken driving or breaking up families. Nobody talks about how many people are getting relaxation, how many people are getting enjoyment from drinking alcohol, how many people are getting together because of alcohol.”

Winebits 568: Sommelier scandal, Yellow Tail ad, porn

sommelier scandalThis week’s wine news: A conspiracy theory takes shape around the sommelier scandal, plus we’re stuck with another Yellow Tail Super Bowl ad and I’ve been offered a chance to run adult content on the blog

Conspiracy theory? Liza Zimmerman, writing for Forbes, quotes one observer as wondering if a distributor conspiracy was behind last month’s sommelier cheating scandal. He doubted if “this was really the first time such a thing has occurred during the exam. He shared his suspicions that the wholesale tier’s influence on the Court is growing and noted that wholesalers who mentor favorite sommeliers think that they may be able to curry favor with them later on.” That’s an interesting theory, that sommeliers who work for distributors were helping candidates cheat so the cheaters would be beholden to distributors. But even those of us who think distributors are much of what’s wrong with the business aren’t sure that they’re quite that bad.

Oh, the horror: Yellow Tail, not content with its sad and much disliked Super Bowl TV ad, is going to do it again in 2019. The Australian wine company, reports Shanken News Daily, has issued a call for wine drinkers to send their Yellow Tail videos to the company to be used in the 2019 ad. I shudder at the possibilities, though the one good thing is that we probably won’t have to suffer through the Roo again.

Adult content: A marketing company in Gibraltar wants to “to buy a guest post on your website for our adult website guide. Rest assured, we can use both explicit and non-explicit keywords, which ever you prefer.” I won’t link to the company, whose clients include a company called YouPorn as well as Sony Music and Netflix. Obviously, I told them no, but I’ve been wondering ever since what they saw in my metrics to make the offer. What’s the relationship between wine drinkers and porn?

Someone likes one of those Yellow Tail TV ads — really

Is it possible that this Yellow Tail TV ad isn’t awful?

Yellow Tail, the Australian grocery store wine, has come in for a fair share of criticism on the blog for its TV commercials. Which, to put it nicely, are everything that has been wrong with TV wine commercials for 60 years – pretentious and snotty, as well as emphasizing that we need Yellow Tail to hook up with a hot chick.

Because, of course, that’s what we associate with $7 supermarket wine.

The intriguing thing about this Yellow Tail ad from 2012 is not that it is different. It isn’t. It’s more of the same, and told in the same annoying, “I drink Yellow Tail, so I’m cooler than you are” way. What’s intriguing is that someone likes it – several someones, if the comments on the ad’s You Tube page are to be believed.

“Very cool commercial nice use of motion graphics,” says one comment. “Great commercial….I always have to stop what I’m doing to watch……Great music too!” says another.

Far be it from me to suggest that all this praise isn’t legitimate, though it’s worth noting that all 10 comments are uniformly gushing (and that fake praise is currently bedeviling the Internet). Then again, maybe I’m missing something, and the ad is truly genius. If so, does that mean I have to like the infamous Yellow Tail “pet my roo” ad?