Tag Archives: wine videos

holiday wine video

Wine humor: One more reason why young people don’t buy wine

Comic Cam Bertrand’s incisive insights into why Millennials aren’t all that interested in wine

The wine business has been puzzled, mystified, and perplexed about reaching younger consumers for years. Comic Cam Bertrand, no Baby Boomer, has some words of wisdom – stop being so snotty about wine.

And Bertrand is damn funny about it, too. His merlot sipping and sniffing pantomime is spot on – and why can’t merlot pair with a Doritos Locos Taco?

Video courtesy of Dry Bar Comedy via YouTube

Jacques Pepin: I usually buy wine that costs less than $10

Don’t believe the Wine Curmudgeon about the value of cheap wine? Then listen to the great Jacques Pepin

One criticism of the blog that has been consistent since it started: The Wine Curmudgeon doesn’t know anything about wine. Why else would I recommend cheap wine? This has come from blog visitors, sommeliers, and even other wine writers.

So I offer this, from legendary chef Jacques Pepin. He has cooked for several presidents of France, including Charles de Gaulle; written 36 cookbooks; earned a bachelor’s and master’s degree at Columbia University; and taught classes at colleges around the country. So he may know a thing or two about the subject.

Pepin talks about the role wine played on his series of cooking shows in the 1980s and 1990s, at the beginning of the U.S. wine boom. He thought it was important to introduce U.S. viewers to the joys of wine and food. He also thought it was important to point out that wine doesn’t have to be expensive: “I am not a snob about wine, you know. I usually buy a bottle under $10 or whatever, if you know what to buy.”

Which is where the WC comes in — because I have been here for 15 years helping you know what to buy.

This interview comes from a series Pepin recorded for the Television Academy Foundation, which has taped thousands of  interviews with people from the history of TV — actors, producers, writers, hosts, and the like. The Pepin series is worth watching, and especially when he discusses his friendship and working relationship with Julia Child.

More about wine and cooking shows:
Jacques Pepin loves cheap wine
Christopher Kimball: “Wine is too hard”
Julia Child and wine, both local and cheap

TV wine ads: Australia’s Brokenwood Cellars, and how wine commercials haven’t changed in 50 years

Is there really any difference between this 2016 TV wine ad and any made almost 50 years ago? Which is sad, isn’t it?

Remember all those corny 1970s TV wine ads we’ve dissected on the blog? Who knew someone would make the same kind of ad almost 50 years later?

But that’s the case with this effort from Australia’s Brokenwood Cellars, which does everything but call on the shade of Orson Welles to chant, “We will sell no one wine before its time.” Does the narration really say (around 0:30) that Brokenwood makes wine “to be drunk and enjoyed, savored and admired?” What else are we supposed to do with it? Spit it out?

Brokenwood wines aren’t readily available in the U.S., but appear to be critically respected. Which makes the ad that much more difficult to figure out — if you’re already well thought of, why bother with this? It’s the kind of faux image building that less respected brands do to puff up their reputation. If you make quality wine, why gild the lily with a shot of someone’s gnarled hands?

More about TV wine ads:
TV wine ads: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?
TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad
TV wine ads: King Solomon wine, because “Tonight … the king is in town”

Video courtesy of Rollingball Productions via YouTube

Ray Isle and everything you need to know about corkscrews

Food & Wine’s Ray Isle is spot on about which corkscrew to use and how to use it

One of my favorite moments teaching wine students came when I demonstrated the various corkscrews. The students, most of whom had never used one of any kind, were especially baffled by the waiter’s corkscrew, which is standard restaurant equipment. This video, from the great Ray Isle of Food & Wine, would have been a huge help.

Isle, one of the best wine critics in the country, covers all of the bases, showing how each corkscrew works and why the waiter is the best of a bad lot. Because, as regular visitors here know, all wines should have screwcaps.

Video courtesy of Food & Wine, via You Tube, using a Creative Commons license

TV wine ad update: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?

Is this spot for Stella Rosa’s sweet fizzy red, Black Lux, more effective TV advertising than anything Big Wine has come up with? Sure seems like it

The blog regularly rants and raves about Big Wine’s pathetic efforts at TV advertising, and especially at its failure to reach younger wine consumers with epics like (shudder) the Roo.

So how did Stella Rosa, owned by a little known Los Angeles wine producer, get this ad right? Because, after all, the company isn’t a huge multi-national with a massive marketing budget and creative geniuses on the payroll.

The secret, to paraphrase the blog’s official wine marketing guru? Stella Rosa knows its audience. Watch this commercial for its Black Lux, a pricey, sweet fizzy Italian red, and you’ll want to buy the wine and make the recipe — even if you don’t like pricey, sweet fizzy Italian reds. The commercial is fun and accessible; who else has paired tomato soup and wine? And it doesn’t hurt that the spot “borrows” its overhead, cooking hands format from popular Millennial cooking shows like Tastemade.

Best yet, the ad is not about making fun of wine snobs or showing impossibly beautiful people drinking wine that they wouldn’t touch unless they were being paid to do it. Because we know how little that has worked — and why we shouldn’t be surprised that Stella Rose sells more than 2 million cases of wine a year.

Video courtesy of Stella Rosa via YouTube

TV wine ads: Mateus rose — “it’s like a trip to Portugal”

This 1971 Mateus rose ad may explain why it took so long for rose to become popular in the U.S.

Mateus was what passed for rose in those long ago days before the U.S. wine boom — a sweetish, fizzy pink wine from Portugal made with grapes that were obscure even then.

It was huge in the late 1960s and early 1970s, selling some 10 million cases a year. Those are Barefoot numbers, but in a much smaller U.S. wine market. What sold Mateus rose was the bottle — more youth oriented than the traditional 750 ml effort, and perfect for using as a candlestick while drinking the wine and listening to Carole King’s “Tapestry.” In fact, you can buy Mateus bottles on eBay, and the wine itself is still around, too — $5 a bottle, and tasting pretty much like it always has.

The ad misses the point of Mateus’ popularity. Why would Portugal be a selling point for the wine (and the less said about the jingle, the better)? But that it misses the point is not surprising. It is a wine ad, after all.

Video courtesy of robatsea2009 via YouTube

More about TV wine ads:
TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad
TV wine ads: King Solomon wine, because “Tonight … the king is in town”
TV wine ads: Almost 40 years of awful

Welcome to Sherwood: Robin Hood takes on the wine tariffs

“I’ll organize revolt. I’ll protest your tariffs everywhere I can. I’ll do everything in my power. … “

When wine drinkers are in crisis, it’s time to buckle some swash. Hence, Errol Flynn in the classic 1938 version of The Adventures of Robin Hood (and eat your heart our, Kevin Costner). Robin will lead our revolt against the wine tariffs (helped with a little editing magic).

My apologies to Flynn, Claude Rains as Prince John, and to director Michael Curtiz. Desperate times call for desperate measures. Would that my editing skills were better and more sophisticated; then we would be watching one of film’s classic sword fights, featuring Flynn and Basil Rathbone. In fact, if anyone watching this can dub voices, send me an email and we’ll figure out the next great Wine Curmudgeon video extravaganza.

A tip o’ the WC’s fedora to Jotun Obsidianeyes on YouTube, where I found the original scene. And all foolishness like this owes a debt to WineParody, whose Robert Parker epic is the standard by which these efforts are judged.

Make sure you turn captions on when you watch the video; you can make the captions bigger or change their color by clicking on the settings gear on the lower right.

More wine and film parodies:
Casablanca
Shaft
Treasure of the Sierra Madre