Tag Archives: wine videos

TV wine ads: Australia’s Brokenwood Cellars, and how wine commercials haven’t changed in 50 years

Is there really any difference between this 2016 TV wine ad and any made almost 50 years ago? Which is sad, isn’t it?

Remember all those corny 1970s TV wine ads we’ve dissected on the blog? Who knew someone would make the same kind of ad almost 50 years later?

But that’s the case with this effort from Australia’s Brokenwood Cellars, which does everything but call on the shade of Orson Welles to chant, “We will sell no one wine before its time.” Does the narration really say (around 0:30) that Brokenwood makes wine “to be drunk and enjoyed, savored and admired?” What else are we supposed to do with it? Spit it out?

Brokenwood wines aren’t readily available in the U.S., but appear to be critically respected. Which makes the ad that much more difficult to figure out — if you’re already well thought of, why bother with this? It’s the kind of faux image building that less respected brands do to puff up their reputation. If you make quality wine, why gild the lily with a shot of someone’s gnarled hands?

More about TV wine ads:
TV wine ads: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?
TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad
TV wine ads: King Solomon wine, because “Tonight … the king is in town”

Video courtesy of Rollingball Productions via YouTube

Ray Isle and everything you need to know about corkscrews

Food & Wine’s Ray Isle is spot on about which corkscrew to use and how to use it

One of my favorite moments teaching wine students came when I demonstrated the various corkscrews. The students, most of whom had never used one of any kind, were especially baffled by the waiter’s corkscrew, which is standard restaurant equipment. This video, from the great Ray Isle of Food & Wine, would have been a huge help.

Isle, one of the best wine critics in the country, covers all of the bases, showing how each corkscrew works and why the waiter is the best of a bad lot. Because, as regular visitors here know, all wines should have screwcaps.

Video courtesy of Food & Wine, via You Tube, using a Creative Commons license

TV wine ad update: Does Stella Rosa’s sweet fizzy red commercial do what Big Wine can’t?

Is this spot for Stella Rosa’s sweet fizzy red, Black Lux, more effective TV advertising than anything Big Wine has come up with? Sure seems like it

The blog regularly rants and raves about Big Wine’s pathetic efforts at TV advertising, and especially at its failure to reach younger wine consumers with epics like (shudder) the Roo.

So how did Stella Rosa, owned by a little known Los Angeles wine producer, get this ad right? Because, after all, the company isn’t a huge multi-national with a massive marketing budget and creative geniuses on the payroll.

The secret, to paraphrase the blog’s official wine marketing guru? Stella Rosa knows its audience. Watch this commercial for its Black Lux, a pricey, sweet fizzy Italian red, and you’ll want to buy the wine and make the recipe — even if you don’t like pricey, sweet fizzy Italian reds. The commercial is fun and accessible; who else has paired tomato soup and wine? And it doesn’t hurt that the spot “borrows” its overhead, cooking hands format from popular Millennial cooking shows like Tastemade.

Best yet, the ad is not about making fun of wine snobs or showing impossibly beautiful people drinking wine that they wouldn’t touch unless they were being paid to do it. Because we know how little that has worked — and why we shouldn’t be surprised that Stella Rose sells more than 2 million cases of wine a year.

Video courtesy of Stella Rosa via YouTube

TV wine ads: Mateus rose — “it’s like a trip to Portugal”

This 1971 Mateus rose ad may explain why it took so long for rose to become popular in the U.S.

Mateus was what passed for rose in those long ago days before the U.S. wine boom — a sweetish, fizzy pink wine from Portugal made with grapes that were obscure even then.

It was huge in the late 1960s and early 1970s, selling some 10 million cases a year. Those are Barefoot numbers, but in a much smaller U.S. wine market. What sold Mateus rose was the bottle — more youth oriented than the traditional 750 ml effort, and perfect for using as a candlestick while drinking the wine and listening to Carole King’s “Tapestry.” In fact, you can buy Mateus bottles on eBay, and the wine itself is still around, too — $5 a bottle, and tasting pretty much like it always has.

The ad misses the point of Mateus’ popularity. Why would Portugal be a selling point for the wine (and the less said about the jingle, the better)? But that it misses the point is not surprising. It is a wine ad, after all.

Video courtesy of robatsea2009 via YouTube

More about TV wine ads:
TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad
TV wine ads: King Solomon wine, because “Tonight … the king is in town”
TV wine ads: Almost 40 years of awful

Welcome to Sherwood: Robin Hood takes on the wine tariffs

“I’ll organize revolt. I’ll protest your tariffs everywhere I can. I’ll do everything in my power. … “

When wine drinkers are in crisis, it’s time to buckle some swash. Hence, Errol Flynn in the classic 1938 version of The Adventures of Robin Hood (and eat your heart our, Kevin Costner). Robin will lead our revolt against the wine tariffs (helped with a little editing magic).

My apologies to Flynn, Claude Rains as Prince John, and to director Michael Curtiz. Desperate times call for desperate measures. Would that my editing skills were better and more sophisticated; then we would be watching one of film’s classic sword fights, featuring Flynn and Basil Rathbone. In fact, if anyone watching this can dub voices, send me an email and we’ll figure out the next great Wine Curmudgeon video extravaganza.

A tip o’ the WC’s fedora to Jotun Obsidianeyes on YouTube, where I found the original scene. And all foolishness like this owes a debt to WineParody, whose Robert Parker epic is the standard by which these efforts are judged.

Make sure you turn captions on when you watch the video; you can make the captions bigger or change their color by clicking on the settings gear on the lower right.

More wine and film parodies:
Casablanca
Shaft
Treasure of the Sierra Madre

TV wine ads: San Giuseppe Wines, because you can never have too much bare skin in a wine ad

This 2016 ad for San Giuseppe Wines reminds us that when in doubt, flash some skin

One constant throughout the Wine Curmudgeon’s TV wine ad survey has been model-quality men and women baring their skin. Which is exactly the case with this ad for San Giuseppe Wines, an Italian label that sells for about $12. How much longer could the shot last when the guy pulls himself out of the water?

My guess, since the ad is for pinot grigio, is that the swimmer is supposed to appeal to the pinot grigio demographic — the infamous women of a certain age who buy almost all the pinot grigio in the U.S.  The ad’s goal? Get them all hot and bothered so they will race to the store to buy San Giuseppe.

In this, it’s not necessarily any worse than any of the others in our TV wine ad survey. It’s just more of the same. Is it any wonder I worry about the future of the wine business?

Video courtesy of QUE Productions via YouTube

More about TV wine ads:
TV wine ad survey: Hochtaler box wine – even Canadians miss the point?
TV wine ad survey: 1980s Richards Wild Irish Rose
One more example why TV wine ads are so awful

TV wine ads: King Solomon wine, because “Tonight … the king is in town”

This 1984 King Solomon wine commercial knows what it’s about: “33 percent more wine than the regular size”

The Wine Curmudgeon’s TV wine ad survey has found the good (very little), the bad (almost all) and now this — a 1984 spot on a local Philadelphia station for something called King Solomon wine.

This ad is odd, and not just because of its content. For one thing, Pennsylvania was a control state (and still mostly is), so the only place to buy King Solomon wine would have been a state store. And, given this is a concord wine sold because it’s cheap, it’s difficult to believe a state store would have carried it. Apparently, the company that marketed it was well known in Philadelphia, producing a variety of off-brand spirits and wines. so maybe it had some clout with the state.

The other thing I can’t figure out: What does a genie have to do with the Biblical King Solomon?

Still, the ad is on message: The wine is cheap, there’s a lot of it, and it will get you drunk — “a big, bold, two-fisted wine.” How many other TV wine ads actually say what they mean?

Video courtesy of Hugo Faces via YouTube

More about TV wine ads:
Is this the greatest TV wine commercial ever??
Hendrick’s gin: How to do a TV booze commercial
TV wine ads: John Gielgud makes a quick buck plugging Paul Masson