The usually indifferent La Vielle Ferme rose is one of the great cheap pink finds for this summer
How surprising – and welcome – is the quality of the 2017 La Vielle Ferme rose? I bought a second bottle for this review, because I didn’t believe that the first bottle was so well done.
But it is, excellent and delcious. The La Vielle Ferme rose ($8, purchased, 13%) reminds us that rose doesn’t have to cost $25, doesn’t have to come in a fancy bottle, and doesn’t require a multi-million dollar marketing campaign. It can be an $8 bottle of screwcap grocery store wine — just what we’re looking for to mark the blog’s 11th annual rose extravaganza.
La Vielle Ferme is a decades-old cheap French wine (there’s red and a white besides the rose) that is best known for the rooster on the label and its indifferent quality. I taste the wines every year or so, and they usually taste like they always do – thin and a little bitter, the kind of wine made to sell cheaply in big bottles in a grocery store.
But the 2017 rose is much improved over previous vintages — missing the cheap wine raggedyness that it often shows. Look for a little red fruit (tart strawberry?), some minerality, and a freshness that the wine has never really had. The producer, the French giant Famille Perrin, apparently made a concerted effort to do something better than it has done.
Highly recommended, and a candidate for the 2019 $10 Hall of Fame. Buy many bottles, chill them, and then spend the summer enjoying their cheap goodness. What more can we ask of rose?