Tag Archives: Wine Intelligence

Do consumers trust wine bloggers?

Not much, if a report from the United Kingdom's Wine Intelligence consultancy is to be believed. The catch? The man whose company did the report said the results may be flawed.

Wine Intelligence reported at the end of January that independent bloggers are one of the least trusted wine information sources in the United Kingdom, United States, and France. Its study found that only one in five regular wine drinkers in the U.K. trust what independent bloggers say about a wine, compared with more than 50 percent who trust their wine merchant. In the U.S., the numbers were 20 percent and 80 percent, while only 10 percent of the French trusted bloggers.

Which would seem to point out that this wine blogging thing is a waste of time. But Richard Halstead, Wine Intelligence's chief operating officer, told Harpers Wine & Spirit that the study's methodology had some problems. Which didn't seem to placate wine bloggers here or in Europe, who have spent the past couple of weeks using the cyber-ether to take Wine Intelligence to task, with many high-profile wine blogs on both sides of the Atlantic discrediting the report.

Yet the report, once one gets past the headlines, did offer some insight. What that was, after the jump:

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