This week’s wine news: A wine industry survey finds that wine drinkers aren’t interested in ingredient labels, plus a wine celebration at the U.S. Open and two New Jersey distributors are fined $8 million for cheating customers
• They didn’t ask me: Most wine drinkers aren’t interested in knowing the ingredients in their wine, according to a survey by the Wine Market Council. The Wine Curmudgeon, of course, has long lobbied for ingredient and nutritional labels as a way to bring more people to wine, but I was not surprised by the results. The council’s bills are paid by the wine industry, which has opposed ingredient labels since the federal government first contemplated the idea more than a decade ago. The other thing to note: The survey didn’t include all consumers – just what the council calls “core” and “marginal” wine drinkers, and it was skewed in favor of core wine drinkers. I wonder: How different would the results have been if it had included all consumers, instead of those who already think they know what’s in their wine? I don’t write this lightly; I have tremendous respect for the Wine Market Council, and its staff has helped me with countless stories through the years. And this post probably means I will never get a phone call returned again. But it has to be said: This result has far less significance than if a Gallup poll of all consumers had found the same thing. Until then, I still believe consumers want to know if their wine contains industrial adhesives.
• Bring on the wine: Tennis player Madison Brengle celebrated her upset victory over the U.S. Open’s No. 19 seed last week by chugging a bottle of Sutter Home wine, the New York Post reported. Brengle ran into the stands to drink a 187 ml bottle of an unidentified Sutter Home red after her victory. No report on how many points she gave the wine or whether she was a core or marginal wine drinker. And Brengle didn’t get a chance to celebrate again – she lost in the next round in straight sets.
• $10.3 million fine: New Jersey’s two largest distributors were fined $4 million each for cheating many of the state’s liquor retailers, reports WRNJ. The legal charge was “discriminatory trade practice” – wholesalers Allied Beverage Group and Fedway Associates agreed to pay the record-high fines and promise to never to do it again after a two-year investigation by the state’s liquor cops. In addition, 20 retailers were fined $2.3 million for participating in the wholesalers’ scheme. The story in the link has the detailed charges; it’s enough to know that Allied and Fedway worked with the 20 retailers, using illegal payments, to cheat smaller retailers. I wonder: If we need the three-tier system to protect us from corruption, who is going to protect us from corruption in the three-tier system?