This week’s wine news: Tablas Creek embraces lighter wine bottles, plus wine thief gets 18 months and Sweden’s wine industry
• Lighter bottles: Jason Haas of the Tablas Creek winery in Paso Robles asks a question that has always puzzled me: “So, given that lighter bottles cost less and people seem to like them more, why are there still wineries using the heavy bottles?” The post, discussing the winery’s almost decade long switch to lighter wine bottles, is well worth reading. It offers insight into how wineries make marketing decisions – or don’t, as the case may be. Haas says the lighter bottles, besides the positive environmental impact, have saved the winery untold amounts of money. So what’s the answer to his question? Apparently, heavy bottles still denote quality to retailers and producers, if not to all consumers.
• Wine scam: William Holder, whose wine storage scam bilked wine collectors out of their wine and as much as $1.5 million, will spend 18 months in federal prison. He has also been ordered to make restitution. Holder charged collectors for storing their high-end wine, but then sold some of it to retailers and brokers around the country. Hence, when the customers came to collect their wine, it wasn’t there.
• Even in Sweden: David Morrison at The Wine Gourd writes about Swedish wine: The “main limitation of Swedish wines at the moment is that they are not good value for money” because of “high production costs associated with the small volumes.” We’ve heard that before, haven’t we? Morrison says quality seems to be good among the three dozen or so Swedish producers, despite the price/value problems. This is especially impressive since the Swedes have to grow hybrids that can handle the colder climate, and hybrids are notoriously difficult to turn into quality wine.