This week’s wine news: Will wine bottles soon have a cigarette-like cancer warning? Plus teaching legal weed in college and the future of craft beer
• Wine causes cancer? The cyber-ether was ablaze last week with the news that federal authorities may soon add a cigarette-like cancer warning to wine bottles. “More likely, [the health warning] will include a warning with the word cancer – no matter how weak the link is between cancer and moderate wine consumption.” Which, has been noted here many times, is so weak as to be almost no link at all. The wine business, if this happens, will have no one to blame but itself. It’s so preoccupied with selling overpriced wine to aging baby boomers than it hasn’t paid attention to anything else.
• Call them budtenders: What do colleges in legal weed states do? Offer marijuana classes similar to the wine classes I taught at two colleges in the Dallas area, of course. Oakton College in suburban Chicago offers one of the classes, teaching its 100 students about molecular biology, drug laws and treating terminal illness. Says a student: “This is pretty intense.”
• The future of craft beer: And it’s not necessarily bright, says Imbibe magazine. Craft beer evolved in response to Big Beer, but as it has grown in popularity, it has become more Big Beer-like, and many craft brands are now part of the biggest booze companies in the world. The article is long and little inside baseball, but it makes the point we’ve learned in wine. Consumers are fickle. Do something they don’t like, and they’ll go somewhere else.