Holiday wine trends 2018: We aren’t necessarily spending more money, but we’re demanding better quality and looking for something different
Wine drinkers aren’t necessarily looking for more expensive wine this holiday season. Rather, as part of holiday wine trends 2018, they’re looking for quality – and even something out of the ordinary.
“My customers are looking for wine not just for special occasions anymore, but for something they can drink every day that combines value and quality,” says Adam Acquistapace, whose family owns two gourmet grocery stores in the New Orleans area. “They want something they can drink that’s just good.”
In other words, not as many changes as you would expect, given what we’ve heard about wine prices this year. Even at Pogo’s, a high-end Dallas wine store, $15 to $20 is the sweet spot, says Neal Caldwell, who has been watching Dallas wine trends for more than three decades.
So what are we looking for this holiday season (aside from the mass-produced Meomis, La Cremas, and Veuve Clicquots that always sell well this time of year)?
• One change? Traditional is back, says Caldwell. This includes cru Beaujolais, the $15 to $20 French red wine from the Beaujolais region of France. Other retailers are seeing increased demand for Chianti, the Italian red long regarded as something only for people who remember Chianti’s straw bottles.
• Another change? Even older wine drinkers, usually the least adventurous, are taking chances, says Caldwell. How about sparkling wine from the Limoux region of France? Or an Italian nebbiolo instead of California cabernet sauvignon? The number of different wines sold on Wine.com, the country’s largest Internet wine retailer, increased 40 percent from this time last year. Says Michael Osborn, Wien.com’s founder and vice president merchandising: “Consumers are buying everything from aglianico to zweigelt.”
• A third change: Lighter red wines, something that started a couple of years ago and shows no signs of slowing down. That’s more than just sweet red blends, say retailers, but the also Oregon pinot noir, and European reds.
• And rose continues to surge, and especially for less than $15 (music to the Wine Curmudgeon’s beleaguered cheap wine ears). Roses account for 3 1/2 percent of Wine.com’s sales, and it’s a year-round product that shows up on holiday tables. That was unheard of just a couple of years ago.