Tag Archives: wine advertising

What was James Mason doing making a Thunderbird TV commercial?

The distinguished actor was taking his place in the long failed history of TV wine commercials

James Mason was one of the greatest actors in a generation that included Laurence Olivier, John Gielgud, and Deborah Kerr. So what was he doing making a Thunderbird commercial? Yes, that Thunderbird.

It’s all part of the long, failed history of TV wine commercials.

This 21-second black and white ad, apparently shot in 1964, exhibits every failing of TV wine advertising for as long as it has existed. It’s phony and pretentious; about the only thing missing is the hot chick. And it would be snotty even if it didn’t pitch Thunderbird, best known as the drink of choice for people who desperately need high octane at little cost. My favorite part? That the ad calls Thunderbird an aperitif. Which, of course, it isn’t, and is a concept that few consumers 50 years ago would have understood. But it sounds classy, so why not?

Mason, according to many reports, was often short of money, and did this for the cash. You can sort of tell that by the look on his face as he tastes the product.

So, no, petting the roo is not the worst TV commercial ever made. It’s just another in a long string of six decades of wine TV ad failures.

Video courtesy of AmberVon, via YouTube

The fifth Super Bowl wine post

super bowl wineCan Yellow Tail pull off a Super Bowl wine ad winner?

This year’s Super Bowl wine post combines two of my least favorite things – the Super Bowl and TV wine advertising. Because Australia’s Yellow Tail, the best-selling import in the U.S., is advertising during the game on Sunday.

Which fits neatly into this almost annual post, which started when I discovered that Super Bowl Sunday was the worst day of the year for blog visitors, even worse than Christmas. I don’t know why this is, and I don’t want to think what it says about Americans, pro football, and how we celebrate Christmas.

Know that I haven’t watched the game since 1986, which was more or less the last time I got paid to watch it. Know, too, that I have tried desperately to raise the quality of TV wine commercials over the blog’s history, and to little avail. Rose and local wine were easy, compared to TV wine ads. For the most part, they’re still as awful as they’ve ever been – not very creative or clever while reinforcing every annoying wine stereotype.

Hopefully, the Yellow Tail ad will be different. For one thing, the company went to a lot of trouble to advertise, piecing together time in 70 local markets because it couldn’t buy a national ad; a beer company bought those rights for all booze ads for the game. Second, it is spending what the normally authoritative Ad Age reports as more than $5 million for a 30-second spot – the equivalent of some 60,000 cases of Yellow Tail.

But I don’t have high hopes. The company’s last TV ad was – to put it politely – a dud, and this quote, from Yellow Tail’s U.S. importer, doesn’t make the Super Bowl ad sound much better.

“And we think that if we bring the message that wine can be fun and that wine can be present in all of these occasions where you celebrate, we think we can make a big impact.”

Because that approach sounds a lot like this 1970s ad, which was also someone’s idea of fun.

More Super Bowl wine posts:
Once more into the Super Bowl breach
Why the Wine Curmudgeon doesn’t like the Super Bowl

Winebits 272: Randall Grahm, alcohol ads, wine and health

? Is the world upside down? The Wine Spectator ?s James Laube writes a mostly favorable profile of Bonny Doon ?s irrepressible Randall Grahm. Why is this so odd? For one thing, Grahm has never had any use for the Winestream Media, scores, the kinds of wines it likes, and how the system works. For another, he once wrote of Laube: ?I’d rather have a frontal lobotomy than a Laube in front of me.” Laube mostly let bygones be bygones: ?The latest wines are striking for their structure and individuality. Though, in true Winestream Media fashion, only one of the four wines reviewed in the piece scored higher than a 90. Which, given my experience with Grahm ?s wines, once again emphasizes how useless scores are.

? Ban ?em all! A British doctors ? group wants to phase out all alcohol advertising as part of its latest campaign to tackle the country ?s drinking problem. The Alcohol Health Alliance says children need to be protected from booze ads; hence its plan to restrict them to newspapers and magazines with an adult readership. Eventually, all ads and sponsorships for alcohol products would be banned. This is an amazing proposal from the country that gave the world civil liberties in the Magna Carta, and raises all sorts of constitutional questions. I wonder: What would Horace Rumpole, whose love of cheap wine was surpassed only by his respect for Magna Carta, ”our ancient rights of freedom,’ ? say to the doctors?

? One more silly claim: The Wine Curmudgeon would be happier if health claims for wine would be banned, which I ?ve done here on the blog. The only reason I ?m mentioning this one is that it demonstrates why all of this is so foolish. Red wine, in moderation, can help old farts like the WC make women happy. Does this mean my natural charm isn ?t enough?

Winebits 226: New York wine, Alabama wine, wine prices

? New York wine: How about the Finger Lakes as the next great wine region? No less than the Atlantic says so, and who am I to argue with a big deal East Coast magazine — and especially when our fourth annual DrinkLocalWine conference is set for this this week? Reports writer Caroline Helper: "At the end of the day, the Finger Lakes is producing some truly inspired wine, and perhaps more remarkably, the winemakers there are doing it in a way that is rather inspiring."

? Alabama wineries urge boycott: Not as much good news in Alabama, where a state legislative committee killed a bill that would have allowed the state's 14 wineries to distribute their wine without a distributor. The bill was apparently tabled at the behest of the state's beer distributors, who were terrified that any change in the three-tier system would cost them money. Like they don't already make enough. The wineries' response? A boycott of the state's national beer brands, including Budweiser, Miller and Coors, to protest the decision. They have the Wine Curmudgeon's support.

? Pricier California wine? Silicon Valley Bank, which is supposed to know about these things, predicts that U.S. consumers will have to pay more for domestic wine, settle for lower quality, or buy cheaper imports. Its annual report on the wine business says there is a serious shortage of California grapes, which will last for a while and kick prices higher.

How wine commercials on TV have changed — or not

Yellow Tail, the Australian wine brand that consumers love and that wine critics love to hate, launched a new ad campaign this fall. The creator of the TV commercials for the campaign, featuring hip and with-it young people, says the ads reinforce the idea that Yellow Tail is for “people who are unpretentious and fun-loving.”

What struck the Wine Curmudgeon about the Yellow Tail ad is not its efficacy, but how wine advertising has stuck to the same theme for decades and decades and decades — that the best way to convince Americans to drink wine is to show hip and with-it young people drinking wine.

Don’t believe me? Then check out this Mateus Rose commercial from 1971 (courtesy of robatsea at YouTube). Save for the white pants and the 20th century production values, there isn’t much difference in approach. Whether that’s good or bad is for you to decide.