Who knew getting drunk on camera was the best way for your video to go viral on YouTube?
If you write for the Internet, you spend a disproportionate amount of your day worrying about visitor numbers, bounce rate, click throughs, and other assorted metrics.
What a waste of time.
That’s because content doesn’t necessarily matter – going viral on YouTube does. The authority is a British website called The Register, which tracks just such Internet shenanigans. It advises those of us who do this for a living to forget about trying to inform anyone, but to:
“Drink. Lots. Fratboy antics rack up views like no one’s business, dude. So grab yourself a bottle of cheap beer/spirits/cleaning fluid, set your webcam going, and prepare for fame. If you can manage to be sick at the end of it, so much the better.”
Its case in point in this video, “An American Drunk,” posted by gogo22. As near as I can tell, the guy in the video is listening to a French language lesson while drinking four bottles of French wine (the infamously cheap L’Epayrie Blanc, about $5 a bottle). And, as the Register advises, getting drunk.
The video is too long – more than five minutes – and too static to seem to have much of a chance of going viral. I’ve been told the best viral candidates should be short, direct, immediate and feature a cute animal or baby. But I did start writing on a typewriter with carbon paper, so what do I know about 21st century technology?
You can judge for yourself – the video is at the end of the post. Hopefully, this isn’t a feature I need to add to the blog.