Because, of course, that’s what we associate with $7 supermarket wine.
The intriguing thing about this Yellow Tail ad from 2012 is not that it is different. It isn’t. It’s more of the same, and told in the same annoying, “I drink Yellow Tail, so I’m cooler than you are” way. What’s intriguing is that someone likes it – several someones, if the comments on the ad’s You Tube page are to be believed.
“Very cool commercial nice use of motion graphics,” says one comment. “Great commercial….I always have to stop what I’m doing to watch……Great music too!” says another.
Chill a Cella: A cheesy mustache and bad Italian accent do not make for a great TV wine commercial
This 1979 “Chill a Cella” commercial for Cella Lambrusco, a sweet Italian red, makes me wonder how Americans ever embraced wine. Certainly not from this, which is far from funny, annoying, sort of offensive, stereotyping, and particularly poor marketing. I’m going to drink this wine because some guy with a bad Italian accent and cheesy mustache likes it?
But that’s far from enough to make this Kim Crawford commercial successful. It’s especially disappointing that Constellation Brands, which owns Kim Crawford, is supposed to be one of the smartest wine marketers around, and should be able to do better than this. What does it say about TV wine ads that the company and its agency thought this effort was a good idea?
One more TV wine commercial that isn’t funny or effective
The Wine Curmudgeon has made a minor study of TV wine commercials, trying to figure out how they can be so bad given that Americans invented TV advertising and so much of it, even the local stuff, is terrific. And I still can’t figure it out.
The latest example? This ad for an iPhone wine app, which combines sex, Airplane!-style humor, wine snottiness, and more sex. Needless to say, it’s a mess, and I can’t tell what the point is. Is the ad making fun of wine to sell its product, is there something so hip going on that I’m too old to understand it, or is the entire thing just dumb?