Tag Archives: The Onion

Dear Onion: Local wine is not shitty

local wine

No, Onion, your post was not worthy of Jonathan Swift.

Your post making fun of local wine is lame — and using “shitty” because you can’t think of anything funny to say is even lamer

Dear Onion:

The Wine Curmudgeon has long respected satire (Jonathan Swift! And Mark Twain! And Mel Brooks!) and has even written some. So it is with much regret that I write you regarding this week’s post about local wine, which was not funny, not satire, and not true.

In fact, your post was so lame that I am using the word “shitty” in my post, something I have not done in almost 15 years of writing the blog. When you are a good writer, you don’t need to use “shitty” in an attempt to make something funny. It’s funny because you are a good writer.

And whoever wrote “Shitty Region Of Country Figures It Might As Well Give Producing Wine A Shot” is not a good writer. Or even a decent one. It was bad writing at its worst, making fun of something without being clever, witty, or entertaining. (For the proper use of “shitty,” see the 1971 version of “Shaft.”)

Consider this line from your post. It’s as old and tired as any wine humor, the equivalent of the worst “Take my wife, please… joke: “We have all this space that’s just sitting here. How hard could winemaking possibly be? And it’s not like most people can tell the difference between good and bad stuff.”

As I once wrote on the blog discussing this very topic, most people who make fun of wine think it’s stupid to begin with, so there is no need to be funny. Your post is an excellent example of this. Someone there, no doubt needing to make a deadline, said, “Let’s make fun of wine in the middle of the country!” Someone else, no doubt knowing the need to make a deadline, said, “Cool!”

Perhaps most depressing is that wine needs satire. As regular readers here know, I am always ready to make fun of the wine business. But this didn’t do that. There is excellent wine, as good as in France or Spain or Italy or California, in several of the states you mention. I know this because I am the co-founder and past president of a group called Drink Local Wine; in other words, I have actually tasted the stuff you brush off because wine is stupid to begin with, so wine in Texas or Michigan must be even more stupid.

Hence, I will make you the same offer I have made the mainstream media – when you venture into areas you know nothing about, check with me first. I am passionate about good writing, and always happy to help.

Yours in wine humor,

The Wine Curmudgeon

Winebits 581: Wine humor, Cooper’s Hawk, wine palates

wine humorThis week’s wine news: Even The Onion can’t make wine humor funny, plus Cooper’s Hawk may be for sale and women may not have better palates than men

Still not funny: The Onion, which can make almost anything funny, can’t do it with wine. A recent effort mostly recycled the cliches that have bored millions for decades, including this: “MYTH: Red wine lowers blood pressure. FACT: It’s probably not great that you’re so eager to justify drinking poison.” The blog has long considered why so much wine humor isn’t funny, but to no avail. One would think that wine offers so many targets that it would make us laugh without any effort. But apparently not. One scholarly paper, without naming wine, does offer an explanation about how humor works, and wine doesn’t really fit into any of them. Could it be that wine is so boring and cliched that wine humor is an oxymoron?

On the market? Cooper’s Hawk, the Illinois-based winery and restaurant with 25 units in nine states, may be the next target for restaurant conglomerate Darden, which owns Olive Garden and LongHorn Steakhouse. Ron Ruggles of Nation’s Restaurant News reports that the chain fits “quite well with what Darden would ideally seek.” And the 325,000-member wine club and 30 percent annual sales growth probably don’t hurt, either. The Wine Curmudgeon once judged with Cooper’s Hawk founder Tim McEnery at the Indy International, and famously told him the concept didn’t sound like it would be too successful.

Wine palates: Do women have better palates than man? That has been accepted for as long as I’ve been writing about wine, but one study says it may not be true. Research using wine competition scores says men and women taste wine with equal precision, something that bothered me when I read it. That’s because wine judging isn’t exactly tasting. As one expert says in the story, judging “is not very good sensory [evaluation] …. The sheer number of wines they go through in that time frame is hugely fatiguing. There has been some interesting work that shows that wine judging is very inconsistent.” So more work needs to be done.