This week’s wine news: Rose growth continues, plus Coke is launching alcopop in Japan and on-line grocery store wine sales
• Bring on the pink: Rose shows no signs of slowing down, despite what some curmudgeonly wine writers might think. This post in a trade publication calls it a “category killer,” which means its sales are growing much, much faster than other wines. According to Nielsen, rose is outpacing overall U.S. wine growth and still growing at double digits – “a rate unheard of in other categories.” I’m convinced (and ignoring the hip factor, which has played a role) that’s because rose represents one of the last values in wine – a quality product at a fair price that tastes like it should.
• One more time: Coke, whose failure in the wine business 30 years ago was almost as big a debacle as New Coke, is launching an alcoholic beverage in Japan – call it alcopop. The BBC reports that Coke wants to take advantage of “the country’s growing taste for Chu-Hi — canned sparkling flavored drinks given a kick with a local spirit called shochu.” The products, sweet and fizzy, have about as much alcohol as beer, three to eight percent. Chu-Hi is especially popular with younger women.
• Directly to your door: A European consultancy says U.S. supermarkets will boost wine sales via on-line and home delivery – shocking news for those of us who have watched the three-tier system have the opposite effect. But a Rabobank report says its “relative irrelevance will not last long. We firmly believe it will develop into the most important driver of on-line alcohol sales.” The reason, says the report, is that alcohol delivery will benefit from projected growth in increased grocery store delivery, piggybacking on its increase. It also cites a huge boost in Google searches for “alcohol delivery.” Which is all well and good, but there’s a long way from a Google search to actual on-line delivery.