Expect higher princes for 2019 rose season because that’s the way the system works
The 2019 rose season is barely underway, and the wine business foolishness is in full swing. How else to explain a $22 rose I saw in a top Dallas retailer the other day whose only claim to fame is that it’s named after one of the places the hipsters go to drink rose?
Or, as rose winemaker extraordinare Charles Bieler said during our podcast last month: Be wary – the wine business is going to do everything it can to screw up rose.
• Expect to pay a little more this year, as much as $15 for quality pink. This isn’t as much premiumizaton as it is supply and demand, given rose’s increasing popularity. There is still plenty of top-notch rose for $8 and $10, but importers and distributors are going to try and take price increases where they can.
• Expect to see more very expensive rose – $50 and up – on the market. I talked to a Chicago sommelier for a magazine story about rose, and she said she can’t get enough of the pricey stuff. Apparently, high-end wine drinkers want trophy rose just like they want trophy red wine. Which defeats the purpose of rose, but that’s their problem.
• Expect to see the wine geeks lusting after Austrian rose. Yes, I know there is almost none of it and most of it don’t even know it exists (and especially if you don’t live on the east coast). But that’s why they’re wine geeks. California rose should also be trendy this season, as more mainstream wine drinkers decide to try rose but will only buy it if it comes from the same region they buy merlot and chardonnay.
The 2018 rose season looks exceptional, but beware older vintages and skyrocketing prices
The 2018 rose season doesn’t start for another month or so, but I’ve already been inundated with pink wine. How does almost four cases of samples sound? Or the 25 percent off sale at a Dallas retailer earlier this month? Or more roses on store shelves than I have ever seen, including a number of southern hemisphere wines? I’ve tasted at least 60 roses since the beginning of the year, and it’s only the middle of April.
Best yet, the quality has been exceptional. I’ll have the details and lots of reviews at the end of May for the blog’s annual rose-fest. Until then, know that:
• I haven’t tasted a badly made wine yet. Some weren’t quite worth what they cost, but there is always wine like that. The Provencal Bieler Sabine ($10) and the Washington state Charles & Charles ($10) are up to their usual high standards, while the Angels & Cowboys ($15) is as good as the exceptional 2015 vintage. Even the oft-maligned La Vielle Ferme rose ($7), with the rooster on the label, was brighter and fresher, much more enjoyable than usual.
• The bad news: Prices are through the roof, as producers try to cash in on premiumization. Most of the usual $10 and $12 wines are still that price, but the market is being flooded with roses from $15 to as much as $30. Frankly, there’s just no need to pay $30 for quality rose. In addition, many of the $15 to $18 wines would be priced much lower if rose wasn’t so trendy.
• The other bad news: Distributors and producers are cleaning out their back rooms to take advantage of rose’s popularity, and I’ve seen lots and lots of old rose on store shelves – even a couple dating to 2013. Yes, five-year-old rose — a recipe for vinegar, not wine. Remember, unless you know the producer, don’t buy rose more than two years from the harvest – this season, that means nothing before 2015. Too old roses are almost always faded, funky, and a waste of money.