Tag Archives: Rich Cook


Winecast 26: Rich Cook, wine competition director

rich cookRich Cook runs three wine competitions and he is an assistant director for four more. And that’s not even his real job; Rich makes his living as a public school music teacher.

In this, Rich brings a fine palate and a sensibility about wine that more people should have. So who better to talk about wine competitions and what wine drinkers can learn from them?

I know Rich from the Critic’s Challenge, where he is the assistant director to Robert Whitley and works with Robert on three other events. Rich also runs the Monterrey and Toast of the Coast competitions, as well as the San Diego County Fair home wine contest (which may be the most difficult kind of event to run).

We discussed how wine competitions work, something that doesn’t get enough attention in the wine world; what medals mean and how they are awarded; and how to tell if a particular competition’s results are relevant to you as a consumer. We also talked about the controversy surrounding competitions – are the results accurate or completely random.

Click here to download or stream the podcast, which is about 19 1/2 minutes long and takes up almost 19 megabytes. The sound quality is good, though there are a couple of spots where some outside noise gets in the way.