Randall Grahm of Boony Doon Vineyards has done plenty of audacious things during his three-decade winemaking career, whether holding a public funeral for the cork or publicly baiting various members of the Winestream Media. But his new project may be the most audacious yet — creating 10,000 new grape varieties from scratch in a California vineyard, and raising the money to do so through crowdfunding. In this, Grahm once again goes where no winemaker has gone before.
In the podcast, we talk about Grahm’s goal to raise $150,000 for the Popelouchum Vineyards in San Juan Batista, Calif., through crowdfunding — “It has been a learning experience, putting it most charitably” — and why terroir matters. In addition, Graham explains how difficult it is to create new grape varieties, involving as it does a jeweler’s loupe, tweezers, and paper bags. There is also more Yiddish than we should have had, insights into the mission and pinotage grapes, and what it takes to convince people to donate money for something that won’t happen for years.
You can contribute to the Popelouchum project here; several of the premiums, starting at $100, allow you to name one of those new grape varieties after anyone you want, including yourself. Crowdfunding ends next week, and it was almost halfway toward its goal when we recorded the podcast on Wednesday.
Click here to download or stream the podcast, which is almost 16 minutes long and takes up 15 megabytes. The sound quality is good, though there is a pause around the six-minute mark when I had to preempt the Wine Curmudgeon’s dogs from barking at the UPS man.