Pop culture wines 2020 include swimsuit models, reality shows, and pro wrestling
How could I forget to update the dumbest pop culture wines list in 2019? Chalk it up to even more wine business foolishness than usual – the 25 percent European wine tariff, the grape glut but not necessarily lower wine prices, and all the rest.
So here are the dumbest pop culture wines 2020. The list is not scientific in any way or meant to be inclusive. Talk about the headache I’d get trying to do that.
And not all wine made by celebrities or based on movies and TV is useless. My pal John Bratcher had a long talk last month with actor Kyle MacLachlan, who owns a Washington state winery. He was just as unhappy with the three-tier system as any of the rest of the us; how much more legit can MacLachlan’s wines be?
Pop culture wines are not about quality. They’re made because the grapes are cheap and the margins are high, and they get a lot of free ink, cyber and real, from the non-wine media. Because, celebrities! Or, as one review put it for wine based on the “Outlander” series, “Truth be told, the labels are what really sell this wine.”
Otherwise, is there really any reason for these wines to exist?
• How did we have to wait so long for a pro wrestling wine? “Dream” Sparkling and “Nighmare” GSM, a red blend, from the legendary Rhodes wrestling family. They’re apparently sold out, so fans of the squared circle are out of luck.
• MasterChef wine, based on the reality cooking show. Three bottles, $56. Is it any wonder I worry about the future of the wine business?
More about pop culture wine:
• Welcome to the wine business, Sarah Jessica Parker
• Update: Dumbest pop culture wines 2018
• Do we really need more celebrity wine?
• Downton Abbey claret — wine merchandising for dummies